india Micro, small and medium enterprises are the backbone of our country’s socio-economic development and contribute significantly to job creation and overall GDP. Despite several headwinds over the past few years, the small business community has shown immense resilience and invested in finding innovative and effective ways to run their business.
A key enabler for these companies has been access to simple technology, which has helped them digitize their operations. Until a few years ago, only companies with a marketing and promotional budget could afford to build a digital presence such as a website, help desk, etc. Today, it’s easier than ever for a business to digitize its operations, discover new customers, and keep them engaged without having to spend to create or maintain a website.
For the majority of businesses, WhatsApp is often their first digital gateway. For over 15 million businesses in India, WhatsApp Business app is a simple, secure and free technology that has helped them grow their online presence on a platform where they can easily connect with their customers.
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What makes the simple WhatsApp Business app an effective tool for business owners? If you are a small business owner, here are some of the most popular WhatsApp Business app features that help small business owners across India:
Present your business professionally:
Once you have downloaded the whatsapp business app
you can set up a business profile which gives details about your business such as logo, description, opening hours, contact details and links to your Instagram and Facebook page.
Build your catalog of products/services: With the Catalog feature, you can create a free mobile storefront to showcase your products and services. This makes it easy for customers to browse and discover items they would like to buy. It also makes it easier for people to share a catalog or item they find with their friends or family by simply copying the link and sharing it on WhatsApp. A catalog with good images and product information gives consumers the feeling that they are interacting with a professional company. More … than 3 million people in india check monthly business catalog on whatsapp.
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Send personalized welcome messages:
You can also automatically send a personalized welcome message when a customer contacts you. Online customers expect quick responses from new businesses. Therefore, an automatic greeting not only kicks off the business conversation, but also enhances the customer experience. As a business owner, you have the opportunity to chat and build a relationship with your customers making them feel welcome in your business. Likewise, the ‘Quick replies
‘ allows you to easily answer frequently asked questions, and ‘away’ messages
let customers know when they can expect a response.
Organize leads: Businesses can also take advantage of “tags” to stay organized by sorting their conversations with customers into different categories such as “new customers” or “pending orders.” This makes it easy to organize and find chats and messages.
Get customers to contact you with just one click: Expand your reach by sending potential customers on Facebook and Instagram directly into a WhatsApp chat with your business. With ads on Facebook and Instagram that click through to your WhatsApp Business account, you can discover new audiences for your business and connect with them directly on WhatsApp.
WhatsApp Business app is designed with several other features which have been designed keeping in mind the owner of a small business in India. Around the world, over 50 million small businesses use the WhatsApp Business app to create an online presence for their business in the easiest way possible, which also helps them find new customers and new markets. to exploit.