Steel baron turned media entrepreneur Vibhu Agarwal has made strides in the entertainment industry. Earlier this year, it launched a new Hindi TV GEC Atrangii which is gaining popularity with every passing day. This was followed by the launch of Atrangii, the new OTT. The company under his leadership has now branched out into live sports streaming across the globe. The company started its foray into cricket with the UAE tour of Bangladesh 2022 with two T20 matches. This was followed by the exciting Tanzania Cricket Premier League 2022. Next on the schedule is another outgoing T10 League which will be played in India in the month of December. The live stream of the matches will be available on the Atrangii app and many other famous platforms, YouTube channels and FB pages of the platforms. The company plans to increase its sports offering by adding Kabbadi leagues from across the country in the coming months.
Game in India alludes to the colossal range of games played in the country. It varies from cricket, badminton to football. While cricket is still the most common sport in India, Kabaddi is the country’s most famous indigenous game. Other traditional sports in India are badminton, football, shooting, wrestling, boxing, tennis, squash, weightlifting, gymnastics, athletics, table tennis, basketball, volleyball and cycling.
The company’s decision to get into the sport stems from research conducted with its target audience, which is comprised primarily of males in the 15+ segment. The company aims to be the one-stop entertainment destination for its viewers, with sports being next on the agenda. Speaking about its foray into live sports broadcasting, Vibhu Agarwal, Founder and CEO of Atrangii TV and ULLU App shared, “After Atrangii TV, Atrangii App and ULLU 99 merchandising platform, we are delighted to now bring the sport to the screens of our spectators.While cricket still dominates the sporting world in India, the country’s performance in international games has contributed to the boom in this sector.There is a demand now for tournaments in Kho-Kho, Kabbadi, badminton among others. A deeper understanding of our target audience made us realize that there was a void that we could fill that brought the sport together under the same platform. OTT, Atrangii App and ULLU App will simultaneously broadcast these events, which will make it even more convenient for viewers to indulge in the entertainment of their choice. cricket, Kabbadi, Kho-Kho badminton that take place in Asia and the MENA region, which may or may not have Indian participation, but are enjoyed by sports fans. This is another step forward in our vision.”