BOLD, L’Oréal’s venture capital fund, announces an investment


BOLD, L’Oréal’s venture capital fund, has announced that it has taken a minority stake in Japanese beauty startup SPARTY, Inc.

Commenting on this investment, Jean-Pierre Charriton, Managing Director of L’Oréal Japan, said: “Japan is one of the most sophisticated and influential beauty markets. In Japan, personalized customer experience is highly valued and we are seeing new trends and innovations in personalization, especially in beauty.

“We are thrilled to partner with SPARTY, a pioneer in personalized beauty as well as a game changer in the growing D2C market in Japan.”

Direct-to-consumer model

Tokyo-based SPARTY has created a direct-to-consumer business model (based on personalized beauty), incorporating the Medulla (shampoo product) and Hotaru (skincare) brands.

Yosuke Miyama, Founder and CEO of SPARTY Inc., said, “With SPARTY’s proven track record in personalization and L’Oréal’s leadership in the global beauty market, we are confident that we can enter the next chapter in our growth journey and further develop our business, both in Japan and overseas, to its full potential.

L’Oréal’s BOLD fund invests in startups linked to data or augmented-tech innovations in the beauty industry, biotechnologies and green sciences, software platforms and services (retail) and brands.

The beauty and cosmetics giant has 20 research centers in 11 countries and a research and innovation team of over 4,000 scientists and 3,000 technology professionals.

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