Holly Willoughby has teased her latest venture after sharing a chilling video on her lifestyle page. The 41-year-old started Wylde Moon last year after being inspired by sound baths while in Australia in 2018 when she replaced Ant McPartlin to host hit reality show I’m A Celebrity …Get Me Out of Here! alongside Dec Donnelly.
Her lifestyle website explores topics ranging from “beauty and fashion to energy and healing”, but also features her own boutique where Holly launched her perfume, named (borrowed from) The Wild, as well as two candles and a reed diffuser, and a sparkling fragrance 12 piece jewelry collection alongside Kirstie Le Marque.
And it looks like another product is on the way. Appearing on Wylde Woon’s Instagram page, a video of Holly emerged in which she was only visible due to flickering candlelight. She then blows out the burning match before the five-second clip cuts to a darkening eclipsed moon.
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The words “Wylde Moon Coming Soon… 30/5/22” then flash on the screen and the message caption reads: “Shhhh…. Coming to the WYLDE Boutique 30/5/22″ followed by from the hashtag #Wyldemoonreveal.”
The day before, Holly, mother of three, posted a photo of a moon figure and said, “Something new and beautiful is coming to the WYLDE store.” She also appeared in another post, posing in a green garden while wearing a silky white shirt and holding a crystal sphere in her hand with the letters “W” “M” engraved on the front.
But now Holly has since returned to her own Instagram page and dropped a big hint on what the big secret is. Sharing a video with her millions of followers, the clip shows wax melting upside down as it goes from liquid to reforming into a crescent moon.
The caption read: “A crescent crescent moon…WYLDE store is growing. Coming tomorrow at 8am. #wyldemoonreveal #wyldemoon #ad #ownbrand @wyldemoon.” Account Wylde Moon then commented, “It’s not long now…” as fans began to share their excitement.
@vicky.staines said: “So excited for this.” @beautywillsxx wrote: “How amazing”, before adding: “I’m so excited for this”
@josh_james.t replied, “Oooooh the wax is melting.” @pambagnell commented: ” I just brought the perfume…beautiful! Now for the melting wax.” @ wisdomforworkingmums added, “Love it.”
While Holly deals with her latest fall from Wylde Moon, viewers will miss her off-screen. Last week, she and co-host Phillip Schofield confirmed they were hosting their final show on Thursday, May 26 before a hiatus.
The presenting duo is often absent during school holidays. It has not been confirmed who will take their place, but it is often Alison Hammond and Dermot O’Leary who step in throughout the week. Holly and Phil are expected to be back after Jubilee weekend on Monday June 6.