SAN FRANCISCO–(BUSINESS WIRE)–Stronga leading provider of blockchain solutions, and PLAYSTUDIOS, Inc. (NASDAQ:MYPS), the company behind the playAWARDS loyalty platform and an award-winning developer of free-to-play mobile and social games that deliver real rewards to gamers, has formed a strategic partnership to bring PLAYSTUDIOS leadership in “game awarded” to Web3 through his new venture playBLOCKS.
playBLOCKS will leverage Forte’s technical infrastructure, blockchain technologies and business models to create rich and engaging experiences designed specifically for token economies, and to manage digital assets in a secure marketplace where players are connected to world-class brands and their rewards programs.
“Forte offers a complete and unparalleled solution for powering token economies with tools that put the player experience first,” said Andrew Pascal, Founder and CEO of PLAYSTUDIOS. “We are very excited to work with the experienced team at Forte and leverage their sophisticated technology to power our innovative playBLOCKS loyalty and rewards model that will benefit our players, games and rewards partners.”
“PLAYSTUDIOS has been a visionary in the gaming space for over a decade, pioneering both award-winning gaming for millions of gamers with playAWARDS and continually embracing and developing a leadership position in new social technology platforms. to mobile,” said Forte CEO Josh Williams. “We are extremely excited that playBLOCKS represents the combination of fun games with Web3 digital assets and rewards in the physical world. Web3 will continue to unlock massive change in the way entertainment is built and consumed with cost savings that benefit gamers, creators and publishers. We are so happy to build towards this future with PLAYSTUDIOS.
Forte and PLAYSTUDIOS share a vision of the transformational opportunity of blockchain gaming, a vision that creates massive new creative and economic opportunities centered on utility, trust and authenticity.
“Since our inception, Forte’s goal has been to build and connect blockchain technology that enables anyone in the world to gain true digital property rights. This goal fuses online and physical experiences, creating truly immersive economies that reward and benefit more participants. Our partnership with PLAYSTUDIOS and playBLOCKS is an important step towards that vision,” continued Williams.
Forte’s platform enables game publishers to easily integrate blockchain technologies into their games, enabling features such as transparent and embeddable token wallets, non-fungible token (NFT) minting and selling, rails payment and other services specifically designed for blockchain token savings and management. digital and virtual assets. In blockchain-enabled games, players can actually own property, rather than spending pure entertainment. Players around the world can freely trade goods and services with each other and can participate in community economies that reward creativity, collaboration, and skill. These new systems offer players and communities around the world new creative and economic opportunities.
Forte is backed by the world’s top venture capital teams, including Sea Capital and Kora Management, Griffin Gaming Partners, Tiger Global, Union Grove Venture Partners, Andreessen Horowitz (a16z), Battery Ventures and Canaan, with backing and funding additional powerhouse game and media publishers including Animoca Brands, Big Bets (Huuuge Games), Overwolf, PLAYSTUDIOS, Warner Music Group, zVentures (Razer), and blockchain partners Cosmos, Polygon Studios, and Solana Ventures.
PLAYSTUDIOS has developed a portfolio of beautifully crafted, top-rated free games that have garnered a loyal following, in large part due to the company’s unparalleled playAWARDS loyalty program. The program allows players to earn real-world rewards from a curated collection of over 275 entertainment, retail, travel, leisure and casino brands. To date, the PLAYSTUDIOS community has used their in-app loyalty points to purchase over 10 million rewards. The company was named Top Developer by App Annie, the gaming industry leader in app analytics and aggregate app performance data.
PLAYSTUDIOS apps including myVEGAS Slots, myVEGAS Blackjack, POP! Slots, myVEGAS Bingo, myKONAMI Slots, MGM Slots Live and Tetris® are available for free download at iOS, android, To light upand Facebook.
Forte builds cost-effective technology for gaming. Its end-to-end platform enables the emergence of a community economy, a system where the interests of game developers and gamers are aligned, leading to healthier and more sustainable gaming communities. The team is made up of long-time industry members (Unity, ngmoco, Riot Games, Electronic Arts, Sony, and Rockstar Games, among others) and is currently working with over 40 acclaimed game developers from across the industry to reinventing the game economy. . www.forte.io
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS, Inc. (Nasdaq:MYPS), creator of the revolutionary playAWARDS loyalty platform, is a publisher and developer of award-winning mobile games, including the iconic Tetris® mobile app, POP! Slots, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, myVEGAS Bingo and MGM Slots Live. The playAWARDS loyalty platform allows players to earn real world rewards from a global collection of iconic hospitality, entertainment and leisure brands. playAWARDS partners include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line Tours and Hippodrome Casino, among others. Founded by a team of veteran gaming, hospitality and technology entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular casual games with compelling real-world benefits. To learn more about PLAYSTUDIOS, visit www.playstudios.com.
PLAYSTUDIOS’ new playBLOCKS division builds on the acquisition of WonderBlocks, a blockchain-based loyalty platform for games; a strategic alliance with Forte, a leading provider of blockchain infrastructure for game developers; and its Future Fund, which has made several strategic investments at the intersection of gaming and blockchain loyalty and reward models.