Santa Barbara Venture Partners Launches $11M Venture Capital Fund That Helps Companies Accelerate Customer Acquisition and Marketing Efforts


SBVP-funded companies work with the company’s investors and advisors who are seasoned marketing veterans with decades of experience in over 20 different B2B and B2C marketing channels and strategies, including online advertising /offline, content marketing, TV and radio advertising, public relations, conversion rate. optimization, branding, email, affiliate, strategic alliances, B2B lead generation, B2B sales enablement, PPC research and SEO, etc., plus overall marketing strategy.

To date, SBVP has completed nine investments, including Bark Technologies, Voltaiq, Specright, Classy, ​​Nice Healthcare, Hydrosat, Jackpocket, Rad AI and Curri. SBVP was fortunate to have had its first outing already, as leading SaaS nonprofit Classy was acquired this year by GoFundMe.

SBVP’s first fund aims to invest in software vendors after a clear product-market fit has been established/validated. The average size of SBVP checks is ~$1 million in companies that have $3-100M revenue (preferably recurring), typically grows 75-300%+ per year and have extremely strong customer retention and satisfaction metrics. SBVP makes primary and secondary equity investments in companies generally at the seed to Series D stage.

SBVP’s list of investors/advisors includes former chief marketing officer of CBS, Papa John’s, (SaaS conglomerate) J2 Global, executives and heads of demand generation and marketing at companies such as Pinterest, Citrix, Procore, AppFolio, RingCentral, Apeel Sciences,, the former Head of Strategic Alliances/Partnerships at Google, SailPoint and Dynatrace, plus dozens of other customer acquisition and marketing experts.

Before being a venture partner for various venture capital firms and now launching his own company, managing partner and serial software entrepreneur Dan Engel led customer acquisition and/or marketing at Google, GoToMeeting, Picasa and FastSpring. He co-founded fintech software company FastSpring and, as CEO, led it to become the 13th fastest growing company in North America from 2006 to 2010, with a possible acquisition by Accel-KKR for more than $100 million. Dan has over 20 years of experience building software companies and over 11 years of experience investing in private software companies.

About Santa Barbara Venture Partners

Founded in 2020, Santa Barbara Venture Partners is a venture capital firm that invests in technology and technology companies. The company and its investor base have unique expertise in building leading software companies, generating substantial revenue through online and offline customer acquisition, and in marketing in general.

To learn more about SBVP, its investment portfolio and customer acquisition/marketing expertise, please visit:

For media inquiries, please contact: [email protected]

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