Satish Shetty and Anuj Bishnoi quit bbdaily and start working on a second venture together


The co-founders of Morning Cart, which was later rebranded as bbdaily by Big Basket, expanded it into the segment’s largest subscription e-commerce player. Bengaluru (Karnataka) [India]April 13: Satish Shetty and Anuj Bishnoi, the co-founders of Morning Cart, which was acquired by BigBasket and then rebranded and expanded into bbdaily, left the company and are currently working on plans for their new startup.

March 31 was the last day for Satish and Anuj at bbdaily, and they are now fully focused on their next adventure. “Anuj and I have known each other for a long time and share many common and complementary values. We co-founded Morning Star and were able to achieve what we had planned. We joined and then left bbdaily together. We have also decided to continue our partnership with the new company,” said Satish. “Me and Satish are already working on a few ideas as we shape our new business. We will make more details public as we go along. We will also soon begin contacting potential investors to raise funds for our business,” Satish and Anuj pioneered the subscription milk delivery model with Morning Cart, which also delivered other daily essentials such as dairy, perishables and staples. and its unique processes that enabled a seamless ordering and delivery experience for customers, Morning Cart successfully competed against other deep-pocketed players.After Morning Cart was acquired by Big Basket in mid-2018, the two young entrepreneurs have played a key role in the deployment of bbdaily, the hyperlocal delivery platform for milk and other essential products s of Big Basket in several cities. Despite the unprecedented challenges posed by the Covid-19 pandemic, bbdaily has become the largest subscription-based e-commerce platform in the segment with an active subscriber base of half a million in over 20 cities including Mumbai, Delhi, Bangalore, Ahmedabad, Pune and Hyderabad, and fulfills nearly 3 lakh orders per day. Going through how the two entrepreneurs have changed the concept of milk delivery, it will be interesting to see what their new venture will be.


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