The SpringHill Company and Interpublic Group Form Joint Venture

0

Partnership connects IPG agencies with diverse creators and changemakers to create brand ideas that inspire action

New York, NY, June 22, 2022 (GLOBE NEWSWIRE) — Interpublic Group (NYSE: IPG) and The SpringHill Company, the Emmy Award-winning media conglomerate led by LeBron James and longtime business partner Maverick Carter, today announced the formation of a joint venture, IPG x The SpringHill Company. This partnership will unite IPG clients with The SpringHill Company’s community of diverse and influential creators, emerging talent and modern changemakers to create culturally relevant and people-focused content, partnerships, experiences and products. goals that bring The SpringHill Company’s mission to empower greatness to life. in each individual. IPG’s portfolio of creative, media and marketing services specialists will leverage the joint venture to enhance its short and long-form creative content for brand marketers.

The joint venture will further The SpringHill Company’s mission to empower and elevate color creators by connecting them with IPG customers, some of the world’s largest and most recognizable brands, to support, shape and launch projects influential and defining culture. The SpringHill Company will partner with IPG agencies to provide brands with unparalleled access to the world’s most sought-after creative talent, allies, artists and athletes, providing a unique, unfiltered perspective of The SpringHill Company’s strategic and creative production resources.

“Our industry has the opportunity and the responsibility to engage with culture, to create messages that are both authentic and memorable, and to play our part in improving the world around us. In the over ten years that I’ve known Maverick, I’ve watched and admired how he, LeBron and the team at The SpringHill Company are changing the way the world thinks about the role of creators, building one of the most powerful platforms to tap into diverse talent and drive change. IPG employees, customers and communities will all benefit from working closely with The SpringHill Company as we seek to spark important, and sometimes difficult, conversations, raise the voices that need to be heard, and help our customers connect with new creative perspectives and goal-oriented projects. . The relationship we are announcing and formalizing today will help us significantly accelerate progress on this journey,” commented Philippe Krakowsky, CEO of Interpublic Group.

The partnership, which was announced during a panel with key IPG and The SpringHill Company executives at the Cannes International Festival of Creativity, is the first and only partnership between The SpringHill Company and a global holding company of advertising and marketing. Brendan Gaul, Global Chief Content Officer for IPG Mediabrands and Global President of TRAVERSE32, the IPG-backed independent development and production studio, and Taj Tsonga, VP and Chief Creative Officer of TRAVERSE32, will lead the partnership for IPG. Chris White, Executive Vice President of Brand Partnerships and Ricardo Viramontes, Chief Creative Officer will lead the partnership for The SpringHill Company.

IPG and The SpringHill Company will each dedicate resources to the joint venture, which is responsible for identifying new opportunities to connect IPG clients with The SpringHill Company’s creative slate to launch culture-defining projects, including branded content , films, experiences, partnerships and products. Through this partnership, IPG and The SpringHill Company will leverage IPG’s industry-leading audience data and analytics capabilities to better understand and inform new projects and deliver consumer-focused insights that reach individuals and communities with precision and impact.

“The world’s most culturally connected brands understand that the power of their voice goes far beyond their ability to move products. IPG and The SpringHill Company share this belief and want to provide brands with a better way to connect with the public – by giving voice to untold stories, advancing the issues we care about, and elevating the voices that represent who we are and the change we want to see,” said Devin Johnson, president of The SpringHill Company.

Recent productions from The SpringHill Company include “Hustle,” “Space Jam: A New Legacy,” “Self Made: Inspired by the Life of Madam CJ Walker” for Netflix; the documentary “What’s My Name: Muhammad Ali”, distributed by HBO; the game show “The Wall” for NBC; Emmy-winning series “The Shop;” and “These Hands” in partnership with P&G.

Specific terms of the agreement were not disclosed.

# # #

About SpringHill Company
The SpringHill Company is a global consumer and entertainment company created to empower every individual. The SpringHill Company unites three brands created by LeBron James and Maverick Carter: UNINTERRUPTED, the Sports Emmy-winning athlete empowerment media and consumer products brand, SpringHill Entertainment, the film and television production brand scripted and unscripted premium and The Robot Company, the brand and cultural consultancy. With a dynamic and diverse team committed to creating the most culturally inspired content, entertainment and products, The SpringHill Company is designed to be the defining brand for a new generation.

About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-driven and creativity-driven marketing solutions provider. Home to some of the world’s best known and most innovative communications specialists, IPG’s global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with net sales of $9.11 billion in 2021.

# # #

Contact information
Guillaume Nikosei
(Hurry)
(908) 783-8091

Jerry Leshn
(analysts, investors)
(212) 704-1439

Gianina Thompson
(Press for The SpringHill Company)
(757) 268-1153

Talia Yemenjian
(Press for The SpringHill Company)
(559) 349-5226

Share.

About Author

Comments are closed.