TikTok’s e-commerce journey continues as US merchants can now request to sell on TikTok Shop

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  • Some businesses can now sign up for TikTok Shop US if they want to sell their products to TikTokers.
  • The feature is only available in the US, UK, and seven regions in Asia.

Americans may be closer to getting the TikTok Shop feature just in time for the holidays.

US merchants can now sign up for TikTok Shop if they want to sell products directly to consumers through the video sharing app.

“TikTok Shop is an innovative new shopping feature that allows merchants, brands, and creators to showcase and sell products directly on TikTok through embedded videos, LIVEs, and the Product Showcase Tab,” says one. message on the official website.

The shopping feature is currently only available in the UK and seven regions in Asia.

Although the site to register a business for sale on the platform is operational in the United States, it is not available to all business owners. Currently, those attempting to register must provide an “Invite Code” to access the app.

According to listing site TikTok, merchant companies must provide a US company registration document to apply, while individual sellers need a US-issued passport or driver’s license. Applicants can expect a response within a day or two of submission.

A Semafor report said the app only invites certain companies to sign up, but it’s unclear which companies received the invitation.

The Bytedance-owned app advertised “higher quality traffic”, “better customer experience” and “seamless collaboration with creators” to merchants who sign up.

Although the app costs nothing, TikTok takes a commission from each sale, the site reads.

“The commission fee for each product sale is 5%. It is reduced to 1.8% for the first 90 days after registration, then the commission rate reverts to 5% after the 90 days,” explains the site.

The app has started testing a “Shop” feed tab in Indonesia, according to a Techcrunch June Reportand before in partnership with Shopify to allow users to make in-app purchases in 2021.

Tuesday, The Financial Times reported the restructuring of TikTok’s US operations to put former North America general manager Sandie Hawkins in charge of TikTok Shop US.

“She will be a valuable partner…as (e-commerce) becomes a core part of our customers’ needs and TikTok leverages a lot of the native behaviors we already see on the platform,” the chief solutions officer said Monday. World Championships Blake Chandlee. memo to staff, FT reports.

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